How to Write Grants That Actually Get Read

Writing a grant proposal can feel overwhelming, especially when you want your story to stand out. Many organizations fall into the trap of overcomplicating their message, making it harder for funders to understand the real impact of their work. The best grants are simple, clear, and human—designed to resonate with the people reading them.

Start with the Problem: Make the Need Clear

The foundation of any strong grant proposal is a well-defined problem. Clearly describe the issue your organization is addressing, using both data and real human stories. For example: “Veterans in our community face limited access to creative opportunities.” A concrete, relatable problem sets the stage for funders to understand why your work matters.

Present Your Solution: Be Specific

Once the problem is clear, explain how your organization addresses it. Highlight specific programs, approaches, or strategies that make your work effective. Avoid vague or overly technical language—funders want to know exactly what you do and why it works.

Demonstrate Impact: Show the Change

Paint a picture of the difference your organization makes. What changes for your participants or community because of your programs? Funders respond to clear, measurable outcomes as well as stories that show tangible impact.

Bold Insight: A heartfelt, human story always outperforms complicated jargon. Funders are people, and they want to feel inspired, not confused.

Make Your Ask Clear: State Exactly What You Need

End your proposal with a precise, straightforward request. What funds are you seeking, and what will they accomplish? Avoid ambiguity. A clear ask shows professionalism and helps funders understand exactly how their support will make a difference.

Bold Insight: Clarity in your request builds confidence and increases the likelihood your proposal will be taken seriously.

Keep It Human: Avoid Jargon

Throughout your proposal, focus on clarity and humanity. Instead of phrases like “strategic programming for outcome-based engagement,” say something like “we help people connect, create, and grow.” Simple, authentic language helps your story resonate and sets your proposal apart.

Writing grants doesn’t have to be complicated. By focusing on problem, solution, impact, and a clear ask—while keeping your story human—you can craft proposals that funders actually read and respond to.

If you want a clearer, simpler way to approach this, explore my DIY Grant Essentials or work with me directly.